Cultural Differences

As an example of how values can contrast and conflict, read the following case to compare how Americans and Venezuelans prioritize rules and relationships differently.  

Value Comparison: Rules vs. Relationships*
You are riding in a car driven by a close friend when he hits a pedestrian. There are no other witnesses and the pedestrian is bruised but not badly hurt. The speed limit in this part of town is 20 miles an hour, but you noticed that your friend was driving 35. His lawyer tells you that if you will testify under oath that your friend was driving 20, he will suffer no serious consequences.

• Would you testify that your friend was driving 20 miles an hour? YES or NO ?


        Percentage of Americans who said they would:  4%
        Percentage of Venezuelans who said they would:  66%


American Values
Contrast Values
Individualism/Independence
Group Welfare/Dependence
Time and Its Control
Human Interaction
Future Orientation/Progress
Past Orientation
Action/Work Orientation/Competition
"Being" Orientation/Cooperation
Change & Newness seen as Natural and Positive
Stability/Tradition/Continuity
Self-Help/Initiative
Birthright Inheritance
Equality/Fairness/Rules
Hierarchy/Rank/Status/Relationships
Role in Nature/Responsibility
Fate/Destiny
Informality
Formality
Directness/Openness/Honesty
Indirectness/Ritual/Face
Practicality/Efficiency
Idealism/Theory
Materialism/Acquisitiveness
Spiritualism/Detachment

*Source: U.S. Peace Corps, "Culture Matters"