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Permission
granted to discuss the projects below by our
client contacts. LCW observes the highest
standards regarding client confidentiality and
business ethics.
International
Membership Association - Growing
Internationally
CLIENT:
Project Management Institute (PMI),
an international
non-profit membership association based in the
U.S., with over 100,000 members
in 125 countries.
CHALLENGE:
As an increasingly international
organization, the Client is challenged with
meeting the needs of a diverse membership
dispersed around the globe. With more than
15,000 members and a third of their board coming
from outside of North America, their staff must
regularly engage with or travel to meet members,
volunteers and customers from the world’s
fastest changing markets. The Client's
leadership has decided that its board and
corporate headquarters staff require skills for
global business, in order to appreciate living
and working outside North America.
SOLUTIONS WITH HEADQUARTERS
STAFF:
LCW has been
contracted to implement our
Building Bridges intercultural education
sessions for the full cross-section of
functional responsibilities among staff. The
sessions focus on the regions where the Client's
membership is growing most significantly:
Europe, Asia-Pacific, and Latin America. The
sessions are particularly important for the
third of the Client's staff who respond to phone
calls and e-mails everyday, originating from
points worldwide. With their highest
concentration of foreign-born members in the
European Community, the first sessions, focused
on Europe, were delivered in January 2003 with
sessions on Asia & the Pacific taking place in
November 2003. LCW is working with the client to
schedule a session on Latin America in early
2004.
SOLUTIONS AT THE BOARD LEVEL:
LCW was contracted to assist with
the design and facilitation for a mid-summer
Latin America Immersion Workshop for the
Client's Board of Directors. LCW also
developed a panel with knowledgeable experts of
stature, to provide the Board the best possible
information and strategic insights during the
workshop.
The predominant focus of the meeting was to:
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Raise
awareness of sociopolitical, business,
academic issues facing the Latin American
region;
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Raise
awareness of the state of the Client's
industry in the region; and
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Identify
key strategic questions for the Board to help
them shape a value proposition for the region.
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Fortune 100 Corporation - Training
Employees in 13 Countries
CLIENT:
Archer Daniels Midland Corporation (ADM).
ADM is a world leader in
agricultural processing. One of the world’s
largest processors of soybeans, corn, wheat, and
cocoa, ADM is also a leader in soy meal and oil,
ethanol, high fructose corn syrup (HFCS) and
flour. In addition to the approximately 470
plants in the United States, ADM owns, leases,
or has an interest in approximately 260
processing plants and procurement facilities
overseas, making ADM truly a global agricultural
presence.
CHALLENGE:
ADM's massive growth
internationally has outpaced internal
infrastructure for effectively communicating
messages with its global workforce. For
example--ADM trains employees worldwide each
year regarding ADM’s Code of Ethics and global
compliance program. Outside the U.S., early
attempts at training non-English speaking
employees were evaluated poorly, failed to
transfer the ethics message, and fell short of
performance objectives.
SOLUTIONS:
Seeking better
techniques, ADM started collaborating with LCW
in 2001 to provide training to employees at the
company’s European, North American, South
American, and African facilities in their local
language and in a culturally sensitive way. LCW
works hand-in-hand with ADM to develop the
training methods and design, and collaborate on
case studies that are relevant for trainees in
each region. This local language approach was
used to deliver 75 training sessions to 1500 ADM
employees from October to December of 2001 at
ADM facilities in Argentina, Bolivia, Brazil,
Canada, France, Germany, Mexico, Paraguay,
Poland, and Puerto Rico (U.S.A) In 2002, ADM
locations in Cote d’Ivoire, Russia and Turkey
were added as well. ADM reports that results of
their on-going relationship with LCW—the use of
intercultural trainers, translation services,
and case studies—have received overwhelming
support and been credited with inspiring
new-found feelings among international locations
that they are part of a greater ADM whole.
ON-GOING SUPPORT:
Today multiple ADM
divisions contract with LCW for such projects
as: consulting support for global communications
and outreach; localization of a corporate
Intranet into six languages; domestic training
deliveries; Annual Report translation, general translation services, etc.
Recently, LCW was asked to scope a series
of intercultural communication programs for the
headquarters staff who work with their
information technology operations in Brazil.
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Global Non-Profit - Ethics
& Culture
CLIENT:
Ethics Resource
Center (ERC).
The ERC community consists of
businesses, civic leaders, educational
institutions and non-government organizations
working together to strengthen the values and
beliefs of individuals and societies. The ERC
is a nonprofit, nonpartisan, educational
organization. The ERC fulfills its vision and
mission through its groundbreaking ethics work
in four core leadership areas: Institution &
Coalition Development, Research & Knowledge
Building, Education & Advocacy and Consulting &
Technical Assistance.
LCW PROJECTS:
In the past few years ERC has expanded its reach
by fostering other international ethics centers
in Colombia, Russia and South Africa. LCW was
contracted to develop two half-day intercultural
workshops, supporting better working
relationships between ERC's U.S.-based staff and
those internationally located. The first
training was for the U.S. staff who work with
the Russian team, to develop their intercultural
skills and awareness regarding the influences at
play in Russia's business and social cultures.
The second training was for staff from ERC's new
Colombian, Russian, and South African
centers--to develop their skills in
understanding and interacting with their U.S.
counterparts.
Given ERC's mission and
organizational objectives, LCW customized the
trainings to explore not only intercultural
communication skills, but also issues related to
how integrity, trust, and ethics are defined
among ERC's cultural groups.
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